BIG DATA
Big data is all about processing large volumes of data in real-time, thereby creating
on-the-fly value.
► All the old systems have been made to be process-driven. Needs to create smart
processes. This means that you need to start from the data, not from the process.
► Tailored booking process around passenger by gathering and analyzing data and
finding trends requires people who are experts at reading data.
► Use patterns. Need data scientists for operation, sales, marketing etc.
► Define patterns by experiment, try, fail and success.”